GaryVee: where the value is

1649 Shorts · top 412 vs bottom 412 by views

Top lessons of 2026

GaryVee spent 2026 telling people to ignore other people's judgment, take accountability, and keep posting and building with patience and kindness. Ranked by how many videos teach each one; the full year is in the 2026 roll-up folder.

  1. Post content often and judge each piece on its merit, not on likes or follower counts. (237 videos)
  2. Stop living for strangers' opinions and judgment; pick the few people whose view counts. (201 videos)
  3. Lead with kindness, empathy and gratitude, especially toward people who doubt or attack you. (134 videos)
  4. Serve employees as the boss, learn what motivates each one, and fire people who hurt the culture. (120 videos)
  5. Learn live selling and affiliate content on platforms like TikTok Shop and Whatnot while it is early. (115 videos)
  6. Raise kids by praising character over grades and letting them face losses and consequences. (107 videos)
  7. Stop blaming parents or circumstances and take full accountability for your own life. (106 videos)
  8. Stop comparing yourself to outliers online and build self-worth that does not depend on success. (95 videos)
  9. Treat a career as a long game: be patient with the timeline and move fast on daily work. (82 videos)
  10. Stop overthinking ideas out of fear of failing and start executing now. (49 videos)

The short version

The winning formula

Curiosity → Info → Info → Info → Info → Info

Average of the top 412
Curiosity~0 s76% of videos→Info~6 s51% of videos→Info~19 s50% of videos→Info~32 s51% of videos→Info~46 s47% of videos→Info~68 s36% of videos
Average of the bottom 412
Curiosity~0 s84% of videos→Info~5 s51% of videos→Info~13 s38% of videos→Info~23 s34% of videos→Info~29 s37% of videos→Payoff~31 s34% of videos

Each step is the hook, one sixth of the body, or the ending: the kind of value most videos give there, when it lands on average, and how many do it. Steps fewer than 30% of the videos share are left out.

What each part gives

Hook

Top
Curiosity 66%
Curiosity 66%Emotion 17%Filler 9%Info 4%Payoff 2%Proof 2%Ask 1%
Bottom
Curiosity 78%
Curiosity 78%Emotion 8%Filler 6%Payoff 4%Info 2%Proof 1%Ask 1%

Body

Top
Info 37%
Info 37%Emotion 21%Filler 15%Payoff 11%Curiosity 9%Proof 6%Ask 1%
Bottom
Info 36%
Info 36%Emotion 20%Payoff 17%Filler 12%Curiosity 9%Proof 5%Ask 1%

CTA

Top
Ask 57%
Ask 57%Info 18%Emotion 12%Curiosity 4%Filler 4%Payoff 3%Proof 2%
Bottom
Ask 75%
Ask 75%Info 10%Filler 7%Payoff 4%Emotion 3%Proof 1%Curiosity 1%

How the top 3 are built

Please look at my face ….
EmotionFillerEmotionPayoffFillerFillerInfoEmotionPayoffFillerFiller
Hook: · no proof
What each block says
  1. Emotion 3 s I know one day I'm gonna be somebody.
  2. Filler 6 s You'll know when I, I'll definitely buy.
  3. Emotion 8 s Please look at my face.
  4. Payoff 10 s You're somebody now.
  5. Filler 12 s Do you understand?
  6. Filler 14 s Yeah.
  7. Info 14 s That's the game.
  8. Emotion 16 s I was somebody long before people knew who I was and I believed that.
  9. Payoff 20 s You're somebody now, Adisha.
  10. Filler 23 s Thank you.
  11. Filler 24 s You're welcome.
I’m sooooooooo tired of the clouds ☁️ and the rain 🌧️ … my friends …. 99% of you
EmotionEmotionEmotionPayoffFillerFillerInfoEmotionPayoffFillerFiller
Hook: · no proof
What each block says
  1. Emotion 3 s I know one day I'm gonna be somebody.
  2. Emotion 6 s You'll know when I, I'll definitely buy.
  3. Emotion 8 s Please look at my face.
  4. Payoff 10 s You're somebody now.
  5. Filler 12 s Do you understand?
  6. Filler 14 s Yeah.
  7. Info 14 s That's the game.
  8. Emotion 16 s I was somebody long before people knew who I was and I believed that.
  9. Payoff 20 s You're somebody now, Adisha.
  10. Filler 23 s Thank you.
  11. Filler 24 s You're welcome.
20-30 Is when you take real risks - you don’t need to be grown .. you need to fi
CuriosityEmotionCuriosityEmotionInfoEmotion
Hook: · no proof
What each block says
  1. Curiosity 3 s I'm 23. That's the biggest thing that scares me that you don't realize that you can do nothing right for 10 years and then still be young.
  2. Emotion 15 s You have to understand. Don't yes me. Understand it.
  3. Curiosity 21 s You can fucking, one second, you can literally fucking live for the next 10 years, do nothing right and fucking win.
  4. Emotion 28 s You're putting too much pressure on yourself. You're either trying to prove it to somebody or to yourself but you've got to slow it down.
  5. Info 36 s You don't know what you want. Nobody fucking knows what they want at 23.
  6. Emotion 38 s You got time. You got fucking time baby. You understand? You're a kid.

How the bottom 3 are built

“If you want it soooooo “bad” how are you not doing EVERYTHING you can … I hear
CuriosityInfoInfoEmotionCuriosityFillerCuriosityFillerCuriosityCuriosityProofEmotionPayoffInfoInfoInfoEmotionFillerFillerCuriosityInfoAskAskFillerProofProofProofPayoff
Hook: how to get investors · Proof: about 25 as evidence
What each block says
  1. Curiosity 0 s How do I get some investors?
  2. Info 2 s By email messaging them
  3. Info 3 s on LinkedIn.
  4. Emotion 4 s They don't respond.
  5. Curiosity 6 s How many?
  6. Filler 6 s A lot.
  7. Curiosity 7 s How many people?
  8. Filler 8 s One after the other, one after the other.
  9. Curiosity 9 s How many?
  10. Curiosity 10 s Give me a real fucking number.
  11. Proof 11 s I'm like 25.
  12. Emotion 12 s Are you fucking out of your mind, dick?
  13. Payoff 14 s 25, a hundred a day.
  14. Info 16 s You want money.
  15. Info 16 s You're asking for money.
  16. Info 18 s You can't ask 25 fucking people in your life.
  17. Emotion 20 s But I can't ask anybody, just anybody.
  18. Filler 22 s Not true.
  19. Filler 23 s Well, you're gonna say otherwise.
  20. Curiosity 25 s I'm gonna say otherwise, here's why.
  21. Info 27 s At night, from eight o 'clock to midnight, instead of whatever the fuck you're doing, lay down, have your TV in the background, have a beverage of choice,
  22. Ask 34 s and fucking bang on LinkedIn, hit up more people.
  23. Ask 37 s Don't get in your own head.
  24. Filler 38 s 25 people.
  25. Proof 40 s You're gonna get one out of every 500.
  26. Proof 42 s One out of every 500 are gonna answer you.
  27. Proof 44 s But if you say 3 ,000, you have six meetings.
  28. Payoff 47 s And then if you go one for six, you have your first real investor, and then your whole life changes.
Can’t wait for the 2036 version of this post
Filler
Hook: · no proof
What each block says
  1. Filler 23 s 🎵
I’m sooooooooo tired of the clouds ☁️ and the rain 🌧️ … my friends …. 99% of you
EmotionFillerEmotionPayoffFillerEmotionInfoCuriosityInfoAskAskAskFillerInfoInfoPayoff
Hook: fan hopes to be somebody · no proof
What each block says
  1. Emotion 0 s I know one day I'm gonna be somebody.
  2. Filler 2 s You'll know when I -
  3. Emotion 3 s Please look at my face.
  4. Payoff 4 s You're somebody now.
  5. Filler 7 s Do you understand?
  6. Emotion 8 s Yeah. That's the game.
  7. Info 10 s If you don't think you're important, it's almost like your results don't matter.
  8. Curiosity 13 s Who are you disappointing?
  9. Info 14 s Yourself? Those are voices that were put inside of you by somebody else.
  10. Ask 18 s Do something. Fight for it.
  11. Ask 20 s Fight to be happy.
  12. Ask 21 s Listen to positive shit.
  13. Filler 22 s That's a funny game.
  14. Info 23 s miraculous thing happens when you cut out your most pessimistic friend, you become more optimistic.
  15. Info 27 s We are in some crazy fucking dynamic of like over analyzing everything so fucking much with a layer of cynicism that is making everybody go fucking crazy.
  16. Payoff 38 s If you're a good person and you're trying, truly trying and not trying to hurt anybody, you're fucking phenomenal.
More detail

Top vs bottom, in numbers

Show proof in the first 10 s of the body
Top58 of 412
Bottom41 of 412
Show proof anywhere in the body
Top120 of 412
Bottom78 of 412
Open a question and answer it
Top276 of 412
Bottom311 of 412
Pieces of value every 10 s
Top2.3
Bottom2.0
Longest stretch with nothing new
Top12 s
Bottom14 s

Each habit: more or fewer views than videos without it

fewer viewsmore views
Hook
Open on emotion+51%
Open on information+21%
Open on filler+2%
Open on proof+0%
Value in the first 2 s-16%
Open on curiosity-20%
Body
Proof anywhere in the body+36%
More value per 10 s+35%
Proof early in the body+21%
Lots of filler+20%
Ask a question, never answer it+10%
Ask a question, then answer it-16%
8+ s with nothing new-22%
CTA
Ask the viewer to act-8%

How this was made